The annual prize, which has previously been awarded to designers including Koché, Glenn Martens of Y/PROJECT and Marine Serre, has announced the 14 finalists for this year's edition. The ANDAM (National Association for the Development of the Fashion Arts) fashion awards are based in Paris, and were launched in 1989 to support young fashion designers, with Martin Margiela as the first recipient.
Europe-based designers GmbH, Casablanca, Wales Bonner, Bianca Saunders, Ludovic de Saint Sernin, Rokh and New Yorkers Area, all have their eyes set on the Grand Prize of €300,000. The top prize comes with a year of coaching from Balenciaga chief executive officer Cédric Charbit, (the mentor changes each year according to the president of the jury). Charles de Vilmorin, Egon Lab, Ester Manas and Uniforme Paris are nominated for the Pierre Bergé Prize of €100,000. Published By, Aswad and Samuel François are after the Accessories Prize of €50,000. Also up for grabs is the Fashion Innovation Prize of €50,000.
Later this month, the finalists will work on a final project and business plan to be presented to the ANDAM jury, when they will be interviewed and will present looks from past and/or upcoming collections. Jury members this year include guest members Linda Loppa, Kerby Jean-Raymond and Pierre M'Péle.
The winners will be announced in July 2021.