BULLETIN: DESIGNERS WANT TO OVERTHROW THE FASHION CALENDAR

by SHOWstudio on 14 May 2020

Designers, retailers and executives are calling on the fashion industry to change its ways in an open letter published earlier today.

Designers, retailers and executives are calling on the fashion industry to change its ways in an open letter published earlier today.

Over forty independent designers, retailers and CEOS have signed an Open Letter to the Fashion Industry. The group, including Dries Van Noten, Gabriela Hearst, Erdem Moralioglu and Thom Browne, initially came together over a series of ZOOM conversations facilitated by Business of Fashion, to discuss how the fashion business must change. The open letter proposes moving the Autumn/Winter season to August through January, with Spring/Summer then sitting across February to July, and they suggest taking advantage of the disruptions caused to the schedule by COVID-19 in a move towards a slower fashion system.

"Working together, we hope these steps will allow our industry to become more responsible for our impact on our customers, on the planet and on the fashion community, and bring back the magic and creativity that has made fashion such an important part of our world."

LVMH and Kering owned brands are noticeably absent, as are the likes of Prada and Calvin Klein.

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