BULLETIN: Gucci's 'Love Parade' To Take Place On Los Angeles’ Hollywood Boulevard

by SHOWstudio on 21 October 2021

Creative director Alessandro Michele has pinpointed the Hollywood Boulevard for the Italian house's next collection 'Love Parade'.

Creative director Alessandro Michele has pinpointed the Hollywood Boulevard for the Italian house's next collection 'Love Parade'.

Highlighting the intersection of creativity and culture within Los Angeles, Michele's next show for Gucci will take place on the Hollywood Boulevard and, as part of Gucci's Changemakers program (powered by Gucci Equilibrium), will provide significant support to the Los Angeles and Hollywood communities through a donation to the city's most critical needs: homelessness and mental health.

Gucci Aria collection

Donations will go to six non-profit organisations with up to $1 million in total grant support. Charities include YMCA Hollywood, SOLE FOLKS, Los Angeles College Promise, My Friend's Place, Happy Hippie Foundation, and the Los Angeles LGBT Centre.

Not the first time Michele has turned to Hollywood to inspire his visions for Gucci; In November 2018, the creative director threw a party celebrating the Gucci Guilty fragrance at the Hollywood Forever Cemetery. Known to be a notorious landmark not just to the area but to the world, the Hollywood Forever Cemetery is known as the final resting place of Douglas Fairbanks, Jayne Mansfield, Rudolph Valentino and punk rock guitarist Johnny Ramone, among others.

Since Gucci announced they were going seasonless last year intending to 'abandon worn-out rituals', there's been somewhat of an air of mystery coating Michele's Gucci shows, with the usually-omniscient fashion crowd knowing little of the all-important 'where and when' questions in regards Gucci's now much-anticipated collections.

Tune in on 2 November to watch Gucci's Love Parade on the Hollywood Boulevard.

Gucci Aria campaign

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