Burberry Is Celebrating Its Heritage In New Book
From fitting British Army officer’s during World War I, to new sartorial visions proposed by Christopher Bailey, Riccardo Tisci and most recently, Daniel Lee, Burberry has seen many evolutions in their 165 year history. The brand’s immense heritage is know documented in a coffee table tome by Assouline, joining the ranks of some of the publisher’s other high-fashion titles. Written by fashion journalist and former fashion director of SHOWstudio Alexander Fury, the book spans five chapters with over 200 illustrations highlighting the evolution of the beloved British brand from a family-run company to the global mega brand we know today.
‘Burberry is a story of creativity, exploration, innovation and community — all of which continue to be at the heart of the brand,’ says Burberry’s brand curator Carly Eck. ‘In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends.’
This move towards a heritage focus follows the footsteps of recently appointed chief creative officer Daniel Lee’s first creative changes. Ahead of his debut collection, Lee presented his first campaign for Burberry featuring a revamped typeface and the reintroduction of the Equestrian Knight logo. The archival design, first introduced in 1901, also ushered in the return of ‘prorsum’, stamped on the knight’s flag. We expect no shortage of history lessons in the newly published Burberry.
Burberry is available for preorder now at Assouline.com and in Assouline stores and online from 28 March.