British fashion house Burberry has created its first online game B Bounce to launch together with its new puffer jacket collection. The game gives the Burberry customer a new shopping experience on burberry.com in this engaging (and potentially addictive) game, in which players race a deer-shaped character to the moon, while donning the latest Thomas Burberry monogram puffer jackets.
The player first chooses between a Colour Clash, Burberry Beige, or Steel Grey puffer before the character bounces upwards between platforms to reach the moon, with help from Burberry’s gold TB logos and drones that give extra speed. Competing for special B Bounce prizes, winners will be awarded custom made GIFs and virtual Burberry puffer jackets edited onto a digital pic of their choice, with first prize being a real jacket from the new collection, available to players in the UK, US, Canada, China, Japan, and Korea.
‘We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community, and explore our new puffer collection in this way,' said Mark Morris, Senior Vice President of Digital Commerce at Burberry.
Available to play now on burberry.com, B Bounce is also playable on the super-size screen inside Burberry’s flagship store in London.