Casablanca's 'Pretty Woman'-Inspired S/S 22 Campaign Is As Joyful As It Is Colourful

by SHOWstudio on 23 May 2022

The Pierre-Ange Carlotti-lensed campaign includes a rich selection of images from modelling star Mica Argañaraz to reputable Pro-Skater Boo Johnson.

The Pierre-Ange Carlotti-lensed campaign includes a rich selection of images from modelling star Mica Argañaraz to reputable Pro-Skater Boo Johnson.

What do you get when you mash sun-soaked imagery so stylised that the 80s Pretty Woman become patent? Charaf Tajer's S/S 22 Casablanca campaign.

Calling on his dream team of like-minded visionaries including photographer Pierre-Ange Carlotti, stylist Helena Tejedor, art director (and long-time brand ambassador) Sid Oudainia Beaulieu, the talented team, along with Tajer himself, created an opulent vision that simultaneously tapped into 80s Hollywood and Casablanca's signature aesthetic.

Products include a luxury bag selection including the 'Wave' - with pastel gradients across the handbags and a computer case - while the 'standout' Monogram Wave Bag features in black leather with a gold-tone logo plaque and bamboo top handle.

Whatever your plans are for this summer, it won't hurt to take a leaf out of Casablanca's book and indulge a little in all things sunshine, fashion and luxury.

Casablanca's S/S 22 campaign
Casablanca's S/S 22 campaign

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