Chloë Sevigny's Provocative Take on a Rose Fragrance

Actress and style icon, Chloë Sevigny has collaborated with luxury fragrance brand, Régime des Fleurs, which was founded in Los Angeles in 2014. The fragrance, 'Little Flower' was inspired by Sevigny's favorite blossom – the rose. Infused with black tea, bleeding heart, blackcurrant bud, peony, palo santo incense, pomelo, honeysuckle and a precious ottoman rose absolute, the eau de parfum promises to be the perfect mixture of a dewy, romantic, and musky aroma.

Sevigny worked with Régime des Fleurs cofounder, Ezra Woods and his business partner, Alia Raza to develop the scent. The campaign, shot by Inez and Vinoodh sees Sevigny posing ethereally in front of a black drop either semi-naked with two pink roses covering her breasts or wearing a rose-embellished dress. The images communicate the refined, yet sensual and provocative allure of the fragrance.

The bottle – an elegant glass encasing with an exquisite pearl lid – evokes a vintage taste with youthful femininity.