Craig Green and adidas' relationship runs deep. An unlikely match for too many reasons to list here but after all, this is the pair that has successfully managed to conquer the London footwear scene that belongs to the young and trendy. Having released two campaigns over the past year and now onto their third collaboration, the pair's creations are often seen sported by the young and hip (you know, the type of creatives that have taken it upon themselves to declare the Hackney Road as the new Kings Road).
Adidas are certainly no stranger to a fashion collaboration, they were the first sportswear brand to break into the world of high fashion thanks to their years of partnership with Stella McCartney and since, they've attracted fashion houses and designers alike to partner with them, whether it be reinterpreting signature classics or designing new styles altogether.
Launching on 11 May, Craig Green and adidas Originals' latest drop is the models ZX 2k Phormar and ZX 2k Phormar 2. It's worth saying that both designs are a minimalist's dream and a maximalist's nightmare; made using few components, they easily fall in line with previous designs brought out by the pair. The two new designs both signify the latest evolution in Green's work with adidas, showing continuity and strength in their designs. Somethings are slightly different than before though, the Phormar style is in royal blue and white with the Phormar 2 coming in beige, black, and white; representing a distinct shift in the colour palette used in comparison to former collections. Concerning the shoes themselves, the drop may not come as such a surprise to diehard Craig Green fans as the shoes were sent down the runway as part of Craig Green's A/W 20 runway show last year, igniting excitement in trainers lovers everywhere and anywhere.
Green's work has always treaded along a tightrope that carefully balances between form and function. Staring out, he assisted the Belgian designer -some say genius - Walter Van Beirendonck, which, even to people who wouldn't necessarily know that fact, is blatantly apparent in Green's own work, taking into account the structure of his clothes and understanding that Green himself considers them to be works of art in their own right; using architectural forms to create armour for the body. Speaking of his general collaborations with adidas, Green told i-D last November, 'We always want to find a balance between something that challenges the ideas around what already exists yet is also realistic. That's how we approach the adidas collaboration. We always start with an abstract idea, but the end result is something very real.' Real indeed, so real that we reckon it's not too long before Hackney Road is going to become a sea of collaborative Craig Green and adidas trainers but then again, who said that's a bad thing?