Demna Gvasalia Exits Vetements

by SHOWstudio on 16 September 2019

Demna Gvasalia steps down from Vetements, the luxury brand he founded with his brother, Guram, in 2014. Guram Gvasalia will lead the label as CEO, continuing to push boundaries in the fashion industry.

Demna Gvasalia steps down from Vetements, the luxury brand he founded with his brother, Guram, in 2014. Guram Gvasalia will lead the label as CEO, continuing to push boundaries in the fashion industry.

On 16 September 2019, Demna Gvasalia announced his exit from Vetements. Co-founded by Gvasalia and his brother (Guram) in 2014, the brand will continue business as usual with Guram Gvasalia as CEO.

Speaking to WWD, Demna Gvasalia said 'I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.' His brother added 'What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.'

Demna Gvasalia will continue his role as Creative Director of Balenciaga, which shows its S/S 20 collection in Paris on 29 September 2019.

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