Design Download Submissions Go Virtual For 2020

by SHOWstudio on 15 April 2020

This year's edition, featuring look #1 from Sarah Burton's Alexander McQueen S/S 20 collection, has seen a spate of computer-generated submissions, as creatives across the world interpret the pattern through digital means.

This year's edition, featuring look #1 from Sarah Burton's Alexander McQueen S/S 20 collection, has seen a spate of computer-generated submissions, as creatives across the world interpret the pattern through digital means.

SHOWstudio has been running its Design Download project since 2002, allowing people to take fashion into their own hands. In case you're not familiar, the project brings the patterns from major design houses to the masses: you too can make a Margiela look at home. But this year's edition, featuring look #1 from Sarah Burton's Alexander McQueen S/S 20 collection, has seen a spate of computer-generated submissions, as creatives across the world interpret the pattern through digital means.

Haz Sam

Fashion has, for a long time, flirted with digital means of production, from digital printing (a technique that propelled Mary Katrantzou's designs to fame) and digital draping (as used by Per Götesson in his menswear collections) to digital collections: new companies like the Danish brand Carlings and the Dutch design studio The Fabricant sell and produce digital-only clothes that are Photoshopped onto an image of the wearer.

Daniel Paredes

In these Design Download submissions being digitally realised, the creatives' (Aire Laufos, Haz Sam, Iano Huang, Suza Vos, Daniel Paredes) work is incredibly prescient of many countries' sudden emphasis on virtual working in response to the COVID-19 pandemic. When you can't make it to the workshop, or are quarantined without your sewing machine, what can you still do with what you have to hand i.e. your laptop? As noted by many across the industry, working virtually presents its own challenges but opens up new approaches to creativity. Fashion has been, necessarily, associated with physical, tangible objects for much of its long history–what else could clothes be, but real objects?–but as our lives are spent increasingly in intangible spaces, fashion itself seems to be bursting through its reliance on the physical. What does it mean to build without touch?

Suza Vos

Delve into the wondrous virtual explorations via our Design Download submissions gallery, and check out Design Downloads from years past too.

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Series

Design Download

25 March 2021
An ongoing series of downloadable patterns from globally acclaimed designers. Download, study and make your own work of couture craftsmanship.
Image Gallery

Submissions Gallery: Alexander McQueen by Sarah Burton

17 April 2020
SHOWstudio viewers took on the challenge of creating their own dress from a Sarah Burton for Alexander McQueen S/S 20 pattern and sent in their creations.
Download

Pattern: Alexander McQueen by Sarah Burton

25 December 2019
For our fourteenth Design Download, the award-winning Creative Director of Alexander McQueen, Sarah Burton, has kindly donated the pattern to look one from McQueen’s critically-acclaimed S/S 20 collection.
Video

Nick Knight Introduces Design Download

30 September 2019
Nick Knight explains the idea behind one of SHOWstudio's longest running projects; Design Download.
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