Few fashion houses have championed women like the house of Dior. From Dior's founder Christian Dior creating the so-called 'New Look' in 1947 that embodied femininity, elegance and sophistication - to more recent times, where its current creative director, Maria Grazia Chiuri, chose to launch Dior Parfum's new campaign 'Dior Stands With Women', last year. Dior has always believed in the power of women, and so it only makes sense in anticipation of (and of course, in celebration of) International Women's Day, that Dior have announced the publication of Her Dior: Maria Grazia's New Voice, launching Monday 8 March 2021.
Since taking over the reins at the house of Dior in 2016, women's artistic director Maria Grazia Chiuri has lent her platform to many female image-makers, making it a strict rule for herself to only work with them rather than perpetuate the often normalised idea of fashion as seen through the male gaze or in this case, lens.
Brandished on the Rizzoli-published book's front cover is that slogan that fashion folk know all too well. Yes, you guessed it, the 'We Should All Be Feminists' phrase is back. As first seen sported on t-shirts in Chiuri's first collection for the house, the phrase has since been stamped onto various Dior garments, but using it on the front cover of a Dior book is certainly a new one, although fitting, to say the least. Exploring the power and acuity of the female gaze, this new work, an anthology of striking images, is an ode to self-affirmation and to the beauty of couture.
'Seeking a dialogue from the outset with these women artists, writers and activists, they themselves at times distant from me and from fashion, was part and parcel of my focus on the reasons and the situations that I believed were urgent, and that I wanted to put at the heart of my creative process,' writes Chiuri in the preface of the book.
Thirty-three photographers in total are featured, and among them are some truly knockout names in the photography game. Cass Bird, Nan Goldin, Katerina Jebb, Brigitte Lacombe, Maripol, Sheila Metzner, Kristin-Lee Moolman, Sarah Moon, Bettina Rheims, Viviane Sassen and Harley Weir's photographs are all featured in the homage, so be sure to snap up your copy quickly.
The 240-page hardcover book will be published Monday, 8 March, coinciding with International Women's Day.