UGG, the lifestyle brand fashioned into thigh-high boots and high fashion musts by Telfar, have launched a new campaign celebrating fashion-forward women, dressed head-to-toe in UGG's latest ready-to-wear collection. Titled The Perfect ____, the shoot features models Duckie Thot, Fernanda Ly and Maye Musk, alongside musician Kim Petras and choreographer and dancer Parris Goebel.
'I think clothes represent who you are...You get to be who you want to be without really having to say anything to anyone, and that’s powerful', says SHOWstudio regular Thot, who wears 'The Perfect' sheepskin coat in the campaign. Other hero styles include the teddy coat, worn by Musk who was seen earlier this year strutting her stuff for Moschino. Louis Vuitton favourite Ly wears a must-have tracksuit, Petras a cozy Sherpa jacket. At UGG, comfort doesn't mean sacrificing style.