British menswear brand dunhill today launches dunhill Community: Curated, an online platform to 'celebrate the art and artists it believes in.' First up, in collaboration with Magnum Photos, is Belgian photographer Harry Gruyaert's 2017 book published by Gallery FIFTY ONE, called It's Not About Cars.
Although cars feature heavily in the photographs, Gruyaert's cinematic set-ups and use of colour–a pregnant woman in a billowing yellow dress, the blue-orange-red livery of a petrol station–elevate the humble automobile from a simple mode of transport to something that provokes deep consideration. dunhill having started out back in 1902 as a motoring accessories company, cars are one of the brand's perennial inspirations: Gruyaert's nostalgic photos add sociocultural weight, nodding to summer road trips and warm evenings spent outdoors, both in California and in his native Belgium.
Each month, the Curated residency will be organised around set themes, where each of the invited curators will select pieces of personal content relating to that subject; showcasing their photographs, words, films or animations on the dunhill Instagram account and also on dunhill's website.
'I instigated the idea of the dunhill community a couple of years ago as a platform and forum to pull together and connect people from different creative fields, to promote a cross pollination of ideas and conversations with those that have shared values of integrity, intuition, insistence and discovery.' – Mark Weston, Creative Director
Photo credit: USA. New York City. Children Playing with Fire Hydrant (1985). Courtesy of Harry Gruyaert, Magnum Photos and Gallery FIFTY ONE.