Emporio Armani, the younger ready-to-wear line launched as part of the Giorgio Armani empire, this month celebrates their fortieth anniversary with an exhibition which opened its doors following the S/S 22 show in Milan on Thursday 23 September. Marking a return to physical fashion shows, the brand reflected upon the lasting impact they have had on fashion.
Launching Emporio Armani in the 1980s, Italian fashion designer Giorgio Armani began his professional career as a window dresser in Milan. Soon discovering he was a dab hand at menswear, he launched a line of relaxed, tailored silhouettes in 1975, with womenswear following hot on the heels of men's. He transformed professional workwear, introducing looser, chic silhouettes. Emporio Armani was launched to broaden the Giorgio Armani brand's reach, in terms of both age and budget, and it has since grown to become part of a global empire.
The Way We Are is a new exhibition curated by Armani, which opened its doors following the Emporio Armani S/S 22 show which took place across the street at the Armani/Teatro building. The exhibition tracks four decades of the brand through clothes, images and videos. Reviving the Emporio Armani magazine, edited by Rosanna Armani, the exhibition also unveils a special new issue, whilst billboards across Milan have been plastered with posters to mark the event, nodding to Emporio Armani's democratic, and fundamentally Milanese, spirit.