Hot on the heels of their ballroom culture fashion film release, Lanvin have released a new short video by photographer/director Rayscorruptedmind starring skater Evan Mock, this time to celebrate the launch of their Curb sneaker. The playful and sunny short was shot in New York City and is a mini day-in-the-life documentary, seeing Mock skate down city streets and play in fountains. The director said, 'The vibe I was trying to capture was just real lifestyle feelings.'
Mock first came to the attention of the fashion world when musician Frank Ocean posted a video of him and his pink buzzcut hairdo to his Instagram account. An Instagram following soon followed, with Mock becoming a regular sight at fashion week, both off the catwalk and on - he has modelled for 1017 ALYX 9SM, Paco Rabanne and Louis Vuitton. Rayscorruptedmind is another creative whose trajectory to prominence came through Instagram, being best known as rapper Travis Scott's personal photographer but also photographing other musicians like Marilyn Manson and fashion shoots with model Salem Mitchell.
Lanvin's A/W 20 menswear collection, Beach Birds, was skate-influenced. Bruno Sialelli, Lanvin's creative director explained that he had 'imagined skateboarders as documented by Hugh Holland,' as the collection's basis, pointing to the Curb shoes as 'the most immediate yet relevant pieces to represent and understand those characters in the right way.' Hugh Holland documented the blossoming seventies California skate scene, in black and white photographs that have been widely exhibited internationally.
'For years skate culture influenced almost everybody so it’s pretty sick that it is getting more attention in fashion, which I love,' said Ray of his short film. Evan Mock added that the shoes were 'big and bad, like the big bad wolf.' A carefree answer for a carefree video.