Farfetch and Balmain's Olivier Rousteing Present Black Style Icons

Farfetch has teamed up with global multimedia brand Nataal to provide a platform for Black change makers and creatives from fashion and beauty to music. Announced today, the first chapter of the partnership takes its form via a collaboration with Balmain and creative director Olivier Rousteing. Launched to coincide with U.S Black History Month, photographs by Kenny Germé embody the enduring legacy of the female Black style icons who have inspired Rousteing, including Grace Jones, Josephine Baker and Beyoncé Knowles.

Styled by Edem Dossou, Grace Jones's iconic graphic hair do shines in all its glory, recreated for the shoot. The 1970s Balmain archive monogram, resurfaced for the S/S 21 collection, appears alongside a sequin gold dress - exactly the sort of number we'll be reaching for when we can go out dancing again.

'It was important for us to share this opportunity with Kenny and Edem, two Black artists in Paris who have brought their unique gaze to this story alongside a diverse creative team. We hope this project opens doors for more young Black French artists to work with luxury houses in future', Nataal's creative director Marie Gomis-Trezise explained.

Supporting designers and creatives who aren't privvy to fashion's most inner circles is vital if we want the industry to change and become a more inclusive space. By kicking things off with Rousteing, who has spearheaded a turn in the tide as the first Black designer to helm the French luxury house, Nataal's community are in good company as Farfetch takes the initiative.