If an all-digital fashion week wasn't enough excitement for you, luckily London fashion's favourite provocateur George Serventi has added the all-important competitive element with his new Instagram game, Fashion Fight Club. Over the five days of London Fashion Week, players pick their 'team' of designers, following and rating the new collections, with a view to accurately predicting the top five collections of LFW.
Serventi said of the game: 'Whilst designers are showing their collections digitally and the glitterati are attending LFW remotely, Fashion Fight Club is an initiative to bring London's community of journalists, designers and fashion fanatics together in a fun and interactive way. Whilst Britain's lads get Fantasy Football, @FashFightClub is one for the style set.'
As he explains, 'FFC has invited a community of up and coming fashion journalists to predict what the designers might show this weekend and later review the collections in real-time in order to inform FFC players of the details they might've missed. The success of each collection will then be put to a vote in our Instagram stories. At the end of each day, one designer will come out on top – will they be your pick?'
A chance to express your no-holds-barred opinions and predictions, Fashion Fight Club brings real-time fashion critique back to Instagram over fashion week - and for that we can all be truly thankful!