Fashion For Peace: DRESSX Launch AR Collection Funding Aid In Ukraine
Using digital fashion as a means to support Ukraine, DRESSX have called on the multinational industry that is fashion to come together and help donate over the worrying state of affairs.
Using digital fashion as a means to support Ukraine, DRESSX have called on the multinational industry that is fashion to come together and help donate over the worrying state of affairs.
As of 07:00 GMT on 24 February, Russia invaded Ukraine, triggering mass concern (rightfully so), around Europe and the rest of the globe. Many people have since joined together to show their unwavering support for Ukraine over the last couple of days and the fashion industry is no exception, as proven by DRESSX's most recent collection launch, designed so that all proceeds will go towards helping Ukraine during its hour of need.
With some of the brand's team members and families still based in Ukraine, understandably, DRESSX wants to do everything they can to help the situation. How have they responded? In the way they know best; through fashion. The brand has created a collection to start a donation campaign to support those in Ukraine, believing, 'no country or nationality in the world should be in war and conflict', the campaign's main aims are to unite, support, and offer community, above all else.
On top of this, the brand are also offering free AR looks to use in the DRESSX App, with the hopes of these looks used to unite and show support for Ukraine during this challenging time.
All proceeds from the collection go to supporting Ukraine, with proceeds in crypto accepted via coinbase commerce. One can donate directly to the wallet 0xc6d955affc31e65d45782ccb4fc009ad1edbe7b6, and DRESSX will make sure the fund will help Ukraine stop the war.
Most known for being the industry's largest digital fashion store, DRESSX was solely founded by Ukrainians. Since its beginnings, the brand has gone on to become not only fashion's number one digital hub but a melting pot of nationalities and identities, its team alone hailing from all over the globe, including the USA, Russia, France, Morocco, Romania, Spain, Lithuania, Kazakhstan, Dominican Republic. Having provided a platform for designers and talents from all over the world to unite around digital fashion and creativity, it's now time for us to return the favour and unite for DRESSX and Ukraine.
Funds will be donated to the Ministry of Defence of Ukraine and these charitable funds:
https://ukraine.ua/news/support-the-armed-forces-of-ukraine/
Head to DRESSX.com to find out more.