Fear Of God and Birkenstock Introduce the Los Feliz

by SHOWstudio on 23 January 2023

Created in collaboration with Birkenstock 1774, the new style by Jerry Lorenza was inspired by the hillsides of Los Angeles.

Created in collaboration with Birkenstock 1774, the new style by Jerry Lorenza was inspired by the hillsides of Los Angeles.

Unless you’ve been living under a rock you should be aware that Birkenstocks have gone from sartorial zero to hero in recent years. The shift in popularity has resulted in the brand becoming one of the most purchased fashion items in the world according to The Guardian. With many of their signature mules selling out, the world of luxury fashion has been quick to work with the German heritage brand resulting in a number of covetable collaborations. The latest being with Los Angeles-based brand Fear of God. Founder and creative director Jerry Lorenzo partnered up with Birkenstock 1774 — the brand's special projects division — to introduce the Los Feliz.

Fear of God x Birkenstock 1774 Los Feliz campaign

'We're always attempting to create a product that's rooted in function and necessity, that is preceded by a clear aesthetic point of view,' says founder Jerry Lorenzo of the collaboration.

Fear of God x Birkenstock 1774 Los Feliz campaign

Inspired by the hillside enclaves of Los Angeles' Los Feliz district, the minimal design was crafted with form and function in mind. Defined by a singular strap crafted from either calf-suede or wool felt, the style includes all the details that have made Birkenstocks so sought after including the signature cork footbed. With three neutral colourways available, the new style perfectly reflects Fear of God's refined aesthetic.

Fear of God x Birkenstock 1774 Los Feliz campaign

'By fusing the Birkenstock footbed and single strap design with Fear of God’s distinct and refined aesthetic, we continue to foster innovation with likeminded visionaries,' explains Birkenstock CEO Oliver Reichert.

The suede Los Feliz will be available exclusively at fearofgod.com, 1774.com and select Birkenstock stores on 25 January, with the wool felt style coming out on 22 February.

Explore

News

Dior By Birkenstock Has Finally Arrived, Here’s How You Can Secure Yours

16 June 2022
The highly anticipated collaboration first strutted down the runway as part of Dior’s A/W 22 menswear show in Paris.
News

Marni Gets a Carhartt WIP Makeover

16 January 2023
The artistic, colour-savvy world of Marni has merged with CARHARTT WIP, offering 'an original point of view on contemporary daywear' that will leave many well-dressed hipsters rejoicing in this one-off partnership.
Back to top