Fendi have teased the first image from their new A/W 20 womenswear campaign, captured by Nick Knight. Model Florence is seen sporting futuristic, reflective Fendi eyewear, and a buttery leather jacket. This first glimpse takes us in a new direction from Knight's retro-inspired S/S 20 campaign for the Italian house.
The Fendi A/W 20 collection presented earlier this year was about going 'from the boudoir to the boardroom', said the show notes. Here was the Fendi woman, empowered and dressing for herself in balloon sleeved coats and blouses cinched at the waist, dripping in satin, lace and the luxurious fabrications one expects from the house.
The campaign, styled by Charlotte Stockdale, Katie Lyall and Amanda Harlech, is set to be one of Silvia Venturini Fendi's final campaigns for womenswear before Kim Jones joins the Fendi family in February.