Designers flew the flag for London fashion as the finalists for the 2020 LVMH Prize For Young Fashion Designers were announced today. Following the semi-finals held at the end of February, 20 designers were whittled down to eight, with menswear designers Ahluwalia, Nicholas Daley and Supriya Lele together with womenswear's Chopova Lowena all hailing from the London schedule. Fellow womenswear designers Peter Do, Casablanca, Tomo Koizumi and Sindiso Khumalo also join the running. Following last year's win for South African designer Thebe Magugu, it was promising to see designers based outside the typical London, Milan, Paris, New York scope included, with Khumalo based in Cape Town alongside Tokyo's Koizumi.
Launched in 2013, the LVMH Prize has supported designers each year financially and practically, with 12 months of advice from an expert jury which includes designers Marc Jacobs and Clare Waight Keller, and Executive Vice President of Louis Vuitton Delphine Arnault, who offer their expertise from production to advertising and distribution. Now in its seventh year, the LVMH Prize For Young Fashion Designers is open to designers globally under 40, with previous recipients including Magugu, Grace Wales Bonner and Marine Serre receiving a grant of €300,000.
Also announced today, was the addition to the jury of Virgil Abloh, former Prize finalist, British designer Stella McCartney and Robyn Rihanna Fenty. The final for seventh edition of the annual prize will take place 5 June 2020 at the Fondation Louis Vuitton in Paris.