Frank Ocean Faces Prada's S/S 20 Campaign

by Sophie Walsh on 10 January 2020

Prada's latest S/S 20 campaign stars Frank Ocean, Austin Butler and Nicolas Winding Refn.

Prada's latest S/S 20 campaign stars Frank Ocean, Austin Butler and Nicolas Winding Refn.

Frank Ocean has been unveiled as the face of Prada’s Spring/ Summer 2020 menswear campaign. Shot in LA by David Sims, the American singer also stars alongside Once Upon a Time in Hollywood actor Austin Butler and Danish director Nicolas Winding Refn. Previous Prada campaign stars have included the likes of Christoph Waltz and Joaquin Phoenix.

The Grammy-winning R&B artist is well-known for his love affair with Prada. Perhaps most memorably he turned a few heads at the 2019 Met Gala, donning an all-black ensemble featuring Prada’s black nylon anorak - a stark contrast to the gala theme of 'camp' when Ocean had come dressed ready for a school geography trip. Admittedly though, he did look pretty slick – a natural choice, then, for Prada’s new campaign. Turns out this isn’t Ocean’s first stint in the modelling industry, however, having previously starred in Calvin Klein’s A/W 20 campaign next to a Marilyn Monroe lookalike.

The new campaign images juxtapose greyscale studio shots next to casual technicolour snaps. Ocean gazes wistfully in one IMDb-esque head shot, the acronymic words 'Programming Rhythms And Dancing Again' over-laid, whilst next to it he lounges against a wall, hand in pocket and wearing a bolo tie – what more could we ever ask for? The contrast between the two stylistically diverse images reflect the difference between the singer’s public career and private life – the clothes transcending both boundaries. Accompanying the images is also a short campaign film showing close up snippets of the gents readjusting ties and walking purposefully.

Whilst, granted, Butler and Refn look suitably suave, it’s Frank who really steals the show.

Explore

Back to top