GAP Celebrate 50 Years of Denim

by SHOWstudio on 3 September 2019

GAP opens a pop-up on Brewer Street to celebrate its fiftieth anniversary.

GAP opens a pop-up on Brewer Street to celebrate its fiftieth anniversary.

GAP celebrates its fiftieth anniversary with a retrospective pop-up store, Denim Futures. Complemented by a series of discussion panels and customisation workshops, the event offers staple pieces and re-configured classics.

What's on offer? A limited-edition collection, Denim Through The Decades, and a selection of fifty coloured t-shirts. The offering draws on key styles from the seventies, eighties and nineties, ranging from bootcut, flared and indigo jeans to workwear jackets. In a modern rendition of the Denim Through The Decades, GAP shares its 1969 Premium Collection – a wider range that caters for adults and children.

The GAP pop-up runs from 2 September to 2 October 2019 at 52 Brewer Street, London.

Denim Futures in store, courtesy of OBCM Paris
Denim Futures in store, courtesy of OBCM Paris
Denim Futures in store, courtesy of OBCM Paris
Denim Futures in store, courtesy of OBCM Paris

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