'GENERICSENS 2.0' Is A Nostalgic Documentation of Jens Laugesen's Archive
GENERICSENS 2.0 is designer Jens Laugesen's latest film; paying tribute to his brand's most iconic pieces of the 2000s while also celebrating the East London LGBTQIA+ youth of today.
GENERICSENS 2.0 is designer Jens Laugesen's latest film; paying tribute to his brand's most iconic pieces of the 2000s while also celebrating the East London LGBTQIA+ youth of today.
SHOWstudio contributor Jens Laugesen isn't exclusively a fashion designer; he's also dabbled in fashion filmmaking in the past. Choosing to collaborate with SHOWstudio and Nick Knight in 2004 for the film Faith In Chaos, Laugesen decided to base his entire brand aesthetic on that film, influenced by the futurist glitch-style and fragmented aesthetic which led him to design a total of 12 award-winning collections presented in 4 trilogies (Ground Zero, Outsize, Future Now and Interiør). Coming full circle, Laugesen's latest film GENERICSENS 2.0, documents these collections and iconic design pieces from the Jens Laugesen Archive.
GENERICSENS 2.0 is a triptych split-screen film format, documenting the designer's archive through a mirrored portrayal of selected members from the East London LGBTQIA+ club kids community, including SHOWstudio contributor Sakeema Peng Crook. Over three immersive rooms, the virtual exhibition mixes analogue with digital - fashion's seemingly favoured way of currently working - in a fragmented mirrored glitch style.
While regularly contributing to SHOWstudio, Jens Laugesen's own brand rose to prominence in the early 2000s. After graduating from Central Saint Martins under the late Louise Wilson, Laugesen's distinction-graded graduate collection was chosen by Paris boutique Maria Luisa to be exhibited in the store's windows during haute couture week in July 2002.
In collaboration with Laugesen's long-time collaborator SHOWstudio contributor and image-maker Jean-François Carly, GENERICSENS 2.0 pays homage to the timeless gender fluid nature of the eponymous brand's hybrid design thinking. By using a diverse group of participants - including core members of the Boudica collective, founded by Samantha Togni - stylist Sara Dunn manages to recreate the brand's iconic looks while celebrating individuality - a core value of the Jens Laugesen brand. GENERICSENS 2.0 can also be experienced virtually through a unique gallery experience, here.
