Gigi Hadid Fronts Matthew M. Williams' Givenchy S/S 23 Campaign

by SHOWstudio on 26 January 2023

Shot by photographer Heji Shin, the Givenchy S/S 23 campaign doesn't only feature models-of-the-moment Gigi Hadid, Selena Forrest and Luna Passos; the maison's statement bag of the season, the Voyou, also makes an appearance.

Shot by photographer Heji Shin, the Givenchy S/S 23 campaign doesn't only feature models-of-the-moment Gigi Hadid, Selena Forrest and Luna Passos; the maison's statement bag of the season, the Voyou, also makes an appearance.

Furthering Matthew M. William's purposeful clash between American and French aesthetics - juxtaposing Parisian elegance and the ease of American sportswear at the house of Givenchy - the designer called upon photographer Heji Shin to help bring the S/S 23 campaign to life with models Gigi Hadid, Selena Forrest and Luna Passos. Wearing key looks from the collection, the latest It bag the Voyou completes Williams' Givenchy makeover.

Givenchy S/S 23

'Heji is an amazing artist with a unique, inspired visual language that she has entrusted us to transpose to fashion' Williams asserted, acknowledging how the artist has helped the creative director explore the tensions and contrasts between the house's iconic tailoring heritage and the urban ease Matthew M. Williams has established as part of the brand's aesthetic. 

Posed as a fan of the handbag accessory, Hadid can be seen cradling the Voyou while dressed in a ruched, backless dress with matching gloves. Forrest on the other hand, is draped in a long backless knit as Passos is captured in a leather skirt, also joining Hadid with matching gloves and the Voyou. A true eyewear statement, the new Giv-Cut sunglasses — fully 3D-printed in nylon — brings added drama and extravagance to the season's looks.

Givenchy S/S 23
Givenchy S/S 23

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