Givenchy Collaborates with Artistic Duo (B).STROY
Designer Matthew M. Williams invited the creatives Dieter Grams and Brick Owens to put their own American spin on the French luxury brand by reimagining house codes.
Designer Matthew M. Williams invited the creatives Dieter Grams and Brick Owens to put their own American spin on the French luxury brand by reimagining house codes.
Since taking up the role of creative director for Givenchy in 2020, Matthew M. Williams has created a new vanguard for the Givenchy man and woman of today. Through artistic collaborations and carefully selected brand ambassadors, including Josh Smith, Chito, Nick Knight and Disney, Kendall Jenner, Playboi Carti and Ethel Cain, season upon season Williams has built upon a wardrobe of carefully crafted essentials which speak to both the high Parisian woman and culture vultures on the street. Now, the brand has collaborated with Atlanta-born New York based duo (B).STROY on a playful capsule collection.
(B).STROY is a design house created by Dieter Grams and Brick Owens, and Grams recently created a short film for SHOWstudio's project Bodies of Knowledge, which you can watch here. For their work with Givenchy, a result of a long-standing friendship with Williams, they've focused on pushing the slashed and deconstructed details which have peppered Williams' menswear and womenswear collections even further.
Known as post-apocalypse thinkers, Grams and Owens’ love for an uber-contemporary aesthetic - in their eyes the creative mix of futuristic art and fashion, with a touch of powerful audacity - is shared by Williams. With their work expressing both the positives and negatives of the current fashion zeitgeist, the Givenchy collaboration set out to 'create an experience beyond fashion that focuses on expressing individual style.'
Givenchy staples are embellished and transformed into a new aesthetic universe - the Shark Lock boots are sprinkled with new charms in a denim makeover, the Antigona bag is seen in a limited-edition variation with new metal accessories, and the TK-460 sneaker is taken into a new colourful context of greens and blues, mixed with gradient greys. Ready-to-wear is taken into a world of eclectically futuristic colour; draped t-shirts are splashed with funky graphics with acid greens and pinks, denim and leather jackets are patch-worked, and hoodies are elongated and double-headed, ushering the sense of the unknown further.
The collaboration is available now on Givenchy.com
