Givenchy Reveals Full Campaign By Nick Knight, Unveiling Matthew Williams' House Signatures

by SHOWstudio on 28 September 2020

As Givenchy's creative director Matthew Williams prepares to show his first collection in October, a new campaign reveals his vision for the house.

As Givenchy's creative director Matthew Williams prepares to show his first collection in October, a new campaign reveals his vision for the house.

Following on from last week's release of a short video teasing Matthews Williams' debut Givenchy campaign, a series of stills by Nick Knight have now been released. First seen being fed through a scanner in the video, which was set to a soundtrack by rapper Playboi Carti, a work in progress is now presented as a realised vision.

Drawing inspiration from his new life in Paris where Givenchy is based, Williams merges his penchant for hardware with Givenchy signatures. Knight's photographs reveal new unisex symbols, set to be central to both the women's and men's collections. Set against pastel backgrounds are a series of locks, which saw Williams also looking to the infamous love locks found on bridges of the French city. Some in a u-lock design feature elongated shackles, complete with a textured screw. Multiple shackles hang from another, which is embossed with an exotic skin motif, bringing to mind luxury leather goods. The house's interlocking 'G' logo runs throughout, mirrored by the interlocking hardware. Show day on October 4th can't come soon enough.

Be sure to follow SHOWstudio's coverage of the collection, and a panel discussion featuring industry experts on Monday 5 October, 16:00 BST.

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