Gucci Cosmogonie Lands at Browns Fashion For Final Alessandro Michele Hurrah!

by SHOWstudio on 25 November 2022

The creative director, who has recently stepped down, showed the Cosmogonie collection back in May. Now, shop an exclusive edit at Browns Brook Street in London.

The creative director, who has recently stepped down, showed the Cosmogonie collection back in May. Now, shop an exclusive edit at Browns Brook Street in London.

Earlier this year, Gucci transformed show-goers into star-crossed lovers for a nighttime show in Puglia, Italy. Titled Cosmogonie, each guest was gifted a star, before they took their seats around a 13th century castle to witness creative director Alessandro Michele's latest collection for the Italian luxury brand. Alas, the magic of Michele's Gucci which has captivated global audiences since 2015 and sent the Kering-owned label towards rocketing economic success, is coming to an end. On Wednesday 23 November, it was announced Michele would be stepping down after seven years to make room for a new chapter at Gucci. The designer's richly weaved fashion tales of history, art and music, however, aren't going anywhere soon. Especially with an exclusive edit of the Gucci Cosmogonie collection launching at Browns Fashion this week.

Photograph Jacob McFadden

Opening on Thursday night, Gucci takes over the ground floor of Browns' flagship Brook Street store in the Focus Room with an installation housing 27 exclusive men's and women's ready-to-wear styles. Amongst a constellation of stars, Gucci Cosmogonie pieces levitate ready for visitors to the store to explore.

Signature, covetable Gucci bags including the Diana and Jackie 1961 sit alongside key, exclusive pieces from Cosmogonie. Luxurious, rich fabrics are key for Gucci, as seen in a monogrammed wool lame cape jacket with matching skirt, green crushed velvet women's ensemble and signature men's velvet suiting, exclusively reimagined in a dark nude. No Gucci wardrobe is complete without the magpie details; a blue leather dress features lace, a knitted vest shimmers with metallic threads.

Photograph Jacob McFadden
Photograph Jacob McFadden

Together with the bespoke installation, Browns teamed up with electronic-pop musical duo Jockstrap - part of Michele's extended Gucci family - to capture Georgia Ellery and Taylor Skye wearing the exclusive edit.

‘Gucci is one of Browns’ oldest legacy brands and of course, we are big fans of Alessandro Michele’s universe. The creative director is a storyteller like no other, dreaming up not just collections but worlds, which makes the brand a perfect collaborator for the immersive experience taking place in The Focus Room. Celebrating our partnership with this rare opportunity to offer customers a unique and comprehensive edit created just for Browns, we are so excited to welcome Gucci back, this time in our new forever home on Brook Street. I can’t wait for our customers to start exploring the Gucci universe at Browns', says Browns Fashion Buying Director, Ida Petersson.

Photograph Jacob McFadden

The Gucci Cosmogonie exclusive selection and installation is available in The Focus Room at Browns Brook Street from Thursday 23 November until mid-January 2023 and online at



Gucci Cosmogonie

Creative Director: Alessandro Michele
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