Gucci Goes Off Piste for Après-Ski Campaign

The Gucci gang land mountain-side for the Italian brand's new campaign, unveiling a collection of ready-to-wear pieces and accessories fit for snow-laden winter getaways starring the forthcoming adidas x Gucci capsule.

With pastel knitted cardigan co-ords and puffer jackets to boot, plus an adidas x Gucci skirt-suit, the Gucci Après-Ski collection caters to winter travellers both on and off the slopes. Signature Gucci arm candy is given the Après-Ski treatment, made in houndstooth knit, resurfaced with a raised adidas x Gucci logo, or wool-trimmed as with the GG Marmont handbag. Shoes are inspired by snow boots and hiking shoes, and the Gucci winter wardrobe is completed with the addition of mittens, silk scarves and ski masks. To send you on your travels, aluminum hard-sided trolleys were created with the Italian luxury luggage maker FPM Milano.

Captured in a retro-style series of stills by Mark Peckmezian and campaign by filmmaker Akinola Davies Jr., with Gucci there's never a dull moment.

Gucci Après-Ski will be available in Gucci boutiques, as well as on gucci.com, with special pop-up stores in Courmayeur, Cortina, Courchevel, Verbier, and Kitzbühel.

Campaign Credits

Art Director: Christopher Simmonds

Photographer: Mark Peckmezian

Director: Akinola Davies Jr

Make up: Daniel Sallstrom

Hair: Shiori Takahashi

Music Credits

Apres Ski

Performed by Celine Lomez

Written by Gilles Brown and Yves Martin

Courtesy of Disques Mérite