Gucci's efforts towards challenging gender quality have not gone unnoticed, particularly due to the active and rewarding longstanding global gender equality campaign Chime For Change, which concentrates the luxury Italian house's efforts into a zine dedicated to amplifying the voices of activists and artists around the world calling for gender equality.
Edited by community organiser and author Adam Eli, and art directed by visual artist MP5, the new issue of Chime Zine features a curated collection of works by a variety of contributors, including writer and lgbtqiap+ activist Elisa Manici, French activist Assa Traoré, author Eno Pei-Jean Chen, artist Kira Wei-Hsin Jacobson, writer and print designer Rawand Issa, disability rights activists Isabel Mavrides-Calderón and Faaolo Utumapu-Utailesolo and trans equality consultant Cecilia Gentili. Thanks to a wide breadth of contributors, topics like the stigma of fatness, queer culture, the role of women in the historic Indian farmers' protest and disability and gender-based violence in Samoa will be uncovered in the zine's latest edition.
Since being founded in 2013, the campaign has raised more than $19 million to support projects and advocacy in 89 countries, globally benefitting more than 630,000 girls and women and reaching more than three million family and community members.
Among the grantees supported this year are, in Italy, Associazione Artemisia, BEAWARENOW, Casa Internazionale delle Donne and SvS Donna Aiuta Donna with Cascina Ri-Nascita project, and globally, Equality Now, Global Fund for Women, mothers2mothers, Ms. Foundation for Women and Promundo.
In March 2022, Chime For Change also supported UNHCR (the UN Refugee Agency), providing emergency support to refugees fleeing violence in Ukraine, many of whom women and children.
Furthering their work, Chime For Change is also continuing their partnership with The Meteor, a collective of journalists, artists, and activists, for their second annual virtual summit, 22 For '22: Visions for a Feminist Future, on May 9th. Registration for the free virtual event on May 9th is available at 22for22.live, and if last year is anything to go by - an event that garnered more than 50 million impressions from a global audience - we suggest you snap your free virtual ticket quick.
The latest issue of the Chime Zine is available digitally on Gucci Equilibrium, Gucci's platform for social impact and sustainability, and will be available in print later this month at the Gucci Garden in Florence, the Gucci Wooster Bookstore in New York, and various independent bookstores.