Gucci’s Latest Décor Collection Is Bringing The Garden Inside

by SHOWstudio on 27 July 2022

Alessandro Michele and art director Max Siedentopf team up on a fanciful campaign set in a topiary garden

Alessandro Michele and art director Max Siedentopf team up on a fanciful campaign set in a topiary garden

When Alessandro Michele launched Gucci’s homeware collection back in 2017, the creative director made it easier than ever to adopt the brand’s eclectic aesthetic. While the signature eccentricities and maximalist design ethos always lead to a covetable collection, when it comes to the home adopting the more-is-more look can be challenging. That's why, in the latest extension of Gucci Décor, the heritage brand has dreamed up objects that are perfect for accenting any space according to individual taste. From cushions to trinket trays and boxes, these latest offerings are stamped with the brand’s joyous prints and emblematic patterns injecting any space with a touch of Gucci.

Gucci Décor 2022

Inspired by Michele’s love of fanciful English gardens, the campaign was shot in a highly stylised topiary garden. Partnering with photographer and art director Max Siedentopf, the wondrous campaign invites you to jump down the rabbit hole and traverse a world of sofa and lamp shaped topiary. Positioned among the exuberant creations are the latest décor offerings including the newly introduced metal candles. Poured in four distinct fragrances including Mehen, Estericum, Herbosum, and Freesia, the signature scents are sure to transform any space into a fragrant greenhouse.

The latest Gucci Décor collection is rolling out at selected boutiques and online now.

Gucci Décor 2022


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