The photo series showcases the labels Fall 2020 and Resort 2021 collections in three separate volumes. Each one is in collaboration with a different artist, picked by Paris-based stylist Helena Tejedor. Carlota Guerrero for volume 1, Paul Mpagi Sepuya for volume 2 ( which launched today) and Mohamed Bourouissa for Volume 3.
Continuing with the tradition of collaborating with today's generation of creatives, this isn't the first time Helmut Lang have chosen to collaborate with the photographer Paul Mpagi Sepuya, who is known for his body of work that deconstructs the human gaze. The photographer, having attracted the attention of Helmut Lang in 2017, contributed artwork to the brand's inital Seen By: The Artist Series project three years ago that year. Paul Mpagi Sepuya is known for his photographs of capturing the body and slicing them together, creating new and intimate forms that appear collaged. The artist's snapshots for the second volume of the photo series show off the new collection by revealing subtle reworked Helmut Lang details such as elastic straps and utilitarian pockets.
Commenting on her love of the artists work, Helena Tejedor said:
'Paul Mpagi Sepuya has been on my mind for a while, the intimacy, created with fingerprints or smudges in his pictures, the erotism of his movements and the glimpses of that studio are some of the things that have really impacted me when I have looked at his work. We exchanged ideas throughout the summer. Due to Covid-19, I wasn't able to travel to LA and was frustrated not to be able to experience how Paul works – but in the end, it was most likely the best situation for this collaboration: just him, his camera and his mirror.'