JORDANLUCA Gets Thorny With Their Futuristic Shades

by SHOWstudio on 12 June 2023

First unveiled at their S/S 23 runway show in Milan, the JORDANLUCA XP1 are just the shades to add some edge this summer.

share

twitter facebook

JORDANLUCA’s founders Jordan Bowen and Luca Marchetto are known for their subversive take on masculinity. Case in point: for their S/S 23 collection the duo looked to queer culture, kink and punk to inform their torn tailoring and rave-ready accessories. The real showstoppers were the metal rose-thorn scarves and the JORDANLUCA XP1 sunglasses. The latter dropping just in time to top off any summer fit.

JORDANLUCA XP1 campaign by Ben Fourmi

Crafted from TR90 (a highly durable yet lightweight thermoplastic), the JORDANLUCA XP1 are shaped into a sleek cat eye silhouette for futuristic flair. Still, the defining feature of the new style are the subtle thorn details on the opaque lenses. Never sacrificing form for function the lenses are 100% UV protected making them the perfect pair to keep you shaded from the sun.

JORDANLUCA XP1 campaign by Ben Fourmi

The new style comes in two colourways, metallic silver or black, keeping with the sleek futurist design. Expertly showcased in the campaign by Ben Fourmi, the stark white backdrop gives the imagery a sterile feel and harkens to post-modern interpretations of what the future could look like. In true JORDANLUCA fashion, the campaign juxtaposes the edgy eyewear with traditional tailoring. Of course, it wouldn't be complete without some underwear shots showcasing the brand's collaboration with British sportswear giant Lonsdale.