There's a new sneaker on the block. After making their debut as part of JW Anderson's men's Autumn/Winter and Pre-Fall 2021 lookbooks shot by Juergen Teller, Anderson has dropped a new line of rubber-soled trainers, which are now available to buy in a number of bold colour ways: in purple, orange, green and more.
'I wanted to keep them as colour-blocked as possible: like they were just dipped into vats or these vibrant colours. Really over saturated,' said founder and creative director Jonathan Anderson.
JW Anderson is king of collaboration, and not just in the realm of clothes - footwear too. He regularly collaborates with UNIQLO on affordable (and popular) menswear and womenswear collections and frequently works with artists: eccentric British duo Gilbert & George, or the estate of deceased American artist and AIDS activist David Wojnarowicz. Trainer-wise, Anderson has had a long run with Converse: in 2017, he reworked the Chuck Taylor All Star in a print featuring an interlocking JW Anderson logo, and in glittering blues, greens and pinks, while a year later, he transformed the Chuck Taylor All-Star 70 into an oozing shoe that was either the colour of lava, or a Haribo - depending on how you looked at it.
JW Anderson's new line of trainers subvert the archetypal sneaker even further. 'At JW Anderson we have always looked at this idea of deconstruction and blowing up proportions,' said Anderson. 'I like to think of it as an abstraction of a known sneaker but with disproportionate volumes.'
The trainers are available now exclusively from JWAnderson.com, their Soho Flagship and HBX.