Pyer Moss designer Kerby Jean-Raymond and fashion group Kering have launched a fashion platform called Your Friends in New York. Merging 'fashion, art, music, philanthropy and wellness' the platform will be 'an eco-system of creativity' which will 'reimagine how consumers discover and interact with brands'.
Your Friends in New York has been quietly in operation for some time. In March 2020, Jean-Raymond announced that his offices would be converted into making PPE for marginalised communities, and in June, he announced the Your Friends in New York Business Relief Fund, which offered $10,000 in PPE funding and $100,000 in funding for women- and minority-owned small businesses that need aid through the COVID-19 crisis.
The platform has multiple divisions including 'events and experiences'–presumably when they can take place safely–, an incubator program, philanthropic initiatives and merchandise.