Kerby Jean-Raymond and Kering Announce New Platform - Your Friends in New York

by SHOWstudio on 11 September 2020

The Pyer Moss designer has teamed up with fashion group Kering to launch a platform a new platform 'designed to empower the next generation of innovators.'

The Pyer Moss designer has teamed up with fashion group Kering to launch a platform a new platform 'designed to empower the next generation of innovators.'

Pyer Moss designer Kerby Jean-Raymond and fashion group Kering have launched a fashion platform called Your Friends in New York. Merging 'fashion, art, music, philanthropy and wellness' the platform will be 'an eco-system of creativity' which will 'reimagine how consumers discover and interact with brands'.

Your Friends in New York has been quietly in operation for some time. In March 2020, Jean-Raymond announced that his offices would be converted into making PPE for marginalised communities, and in June, he announced the Your Friends in New York Business Relief Fund, which offered $10,000 in PPE funding and $100,000 in funding for women- and minority-owned small businesses that need aid through the COVID-19 crisis.

The platform has multiple divisions including 'events and experiences'–presumably when they can take place safely–, an incubator program, philanthropic initiatives and merchandise.

www.yourfriendsin.nyc

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