Links of London has appointed cult jewellery designer, Dominic Jones, as their new creative director.
Longtime SHOWstudio collaborator, Jones was the first jewellery designer to be offered an on-schedule slot at London Fashion Week after finding success with his eponymous jewellery label in 2009.
Worn by Rhianna and Beyoncé along with being commissioned by Karl Lagerfeld to create custom designs; Jones has established himself as one of London’s go-to jewellery designers for all generations.
'I’m honoured to have the opportunity to work for this iconic British brand at such an exciting time. I really like that there was something inherently inclusive in the inception of the brand; offering distinctly unisex and lifestyle pieces before they became a cornerstone of fashion. This resonated with me, as it was the approach I took when I started my own label.' Says Jones.
Jones’ aim for the brand is to work with the trademark that Links of London have established by continuing with the elegance and timelessness of the brands signature pieces.
Jones has already overseen this season’s new collections and his first full collection for Links of London will launch in September 2019.