Louis Vuitton has positioned itself as a key player when it comes to brand collaboration, partnering with a multitude of artists and creatives who are given the freedom to reinterpret the house and its iconic monogram as their own. This week, the brand announced that they'd teamed up with Swiss contemporary artist Urs Fischer.
As artistic director of womenswear from 1997-2014, Marc Jacobs spearheaded the idea of the artist collaboration for a luxury brand with Stephen Sprouse in 2001. The monogram graffiti they created together remains one of the most covetable collaborations to date. Takashi Murakami (remember the Monogram Multicolor on the arm of Paris Hilton, circa 2000?), Richard Prince, Yayoi Kusama and Cindy Sherman all followed, with Jacobs's successor Nicolas Ghesquière heralding in the likes of stylist Grace Coddington and Jeff Koons. This, of course, is all without mentioning menswear and the Kim Jones era (think Supreme A/W 17, the Chapman Brothers and Fragment Design), or even more recently Virgil Abloh, who has worked with artists including Nigo and Reggie Know.
The latest addition to the Louis Vuitton womenswear family is Fischer, who has transformed the LV monogram once again. A capsule complete with leather goods, ready-to-wear, shoes and accessories features the monogram's flowers and LV initials in hand-drawn versions, which the artist charmingly refers to as 'memory sketches'. Animal characters akin to a dreamscape have also been created by Fischer for a new print which features on a silk square.
Available in two colourways, black and red or black and white, Fischer's Louis Vuitton Monogram forms the key decorative motif of the collaboration. It is applied to seven special-edition bags using a tuffetage treatment, creating a textural, tactile relief with velvet-like material. Certainly one to try and get your hands on.