Louis Vuitton Spreads Joy With 'The Rainbow Project'

by SHOWstudio on 20 May 2020

Artwork by Louis Vuitton employees and their children will be displayed in store windows worldwide.

Artwork by Louis Vuitton employees and their children will be displayed in store windows worldwide.

To celebrate the re-opening of select stores, Louis Vuitton are collaborating with their employees on the artwork for their window displays this summer. Store fronts will taken over by rainbows drawn by staff and their children, unveiled gradually throughout May and June, with the Champs-Elysées flagship and the Milano Galleria in Italy being two out of the six European windows unveiled earlier today.

The so-called The Rainbow Project has been conceived to inspire a little hope and joy for both passers by and customers worldwide. In the words of Gaston-Louis Vuitton himself, 'Let’s turn the street into a cheerful space.'

Louis Vuitton, Champs-Elysées, Paris
Louis Vuitton, Rome Etoile, Italy

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