Louis Vuitton’s Legendary Trunks Are Getting Digitised
The maison is voyaging headfirst into the metaverse with a digital trunk that will act as a portal to limited-edition products and experiences.
The maison is voyaging headfirst into the metaverse with a digital trunk that will act as a portal to limited-edition products and experiences.
Fashion’s fascination with the metaverse knows no bounds as proven by the innovative new virtual releases unveiled on a daily basis. At the centre of these launches are NFTs. That’s non-fungible tokens that are more than just digital artworks. Brand’s from Balmain to Gucci, along with yours truly, have released NFTs as a gateway to the most loyal of customers which work to unlock exclusive content. A pioneering force when it comes to fashion, having dressed the virtual heroine Lightning in 'Final Fantasy' back in 2016, Louis Vuitton continues to voyage into the virtual unknown with VIA Treasure Trunk.
Over 160 years ago Louis Vuitton (the man himself) designed his first trunk. Fast forward to today, and the iconic piece of luggage is collected by people around the world with designers, artists, and more creating their own renditions of the iconic design. It makes sense then that the maison’s next NFT would be modelled after the trunk.
Following Louis the Game, the free interactive experience Louis Vuitton launched in 2021, the brand’s next NFT is about more than just fun. The VIA Treasure Trunk will work as a key to unlocking Louis Vuitton’s digital future and grant access to exclusive products and experiences for holders. This Friday marks the very first drop of the exclusive virtual trunk. With only a few hundred pieces available, the €39,000 is setting the standard for luxury digital collectables.
The VIA Treasure Trunk will be available on louisvuitton.com on 8 June.