Louis Vuitton described their S/S 22 womenswear collection's Shanghai show, held last night, to press as 'A vibrant flow of style', going on to explain that 'the night will be all the more beautiful' because of it. Rather fitting for a city that's held runways for the biggest brands recently, Dior and Prada included. Despite the collection debuting in Paris as expected back in October, Louis Vuitton still decided to take their creations to Shanghai - a move that feeds into the contemporary zeitgeist of fashion's most current wants and needs.
Just shy of two months ago, Mrs Prada and Raf Simons decided to live stream their show in Shanghai as well as Milan, hosting a dual runway presentation that took the industry by storm. Then for A/W 21, Dior creative director Maria Grazia Chiuri presented a pop-fuelled extravaganza for her Dior A/W 21 collection at Shanghai Fashion Week, another signal that Western fashion was slowly becoming more and more encapsulated by the bright lights, and wallets, of the Chinese city.
Only last year did Valentino stage the ultimate 'fashion experience' in the aforementioned place, and even Moncler have gotten involved in the Shanghai-hype. Typically showing at Milan Fashion Week each February at the Piazzo Della Scintelle, Moncler's Genius project announced last year that they were working towards a show in China - which one can only deem as a vital market for luxury brands working towards a post-pandemic boost. Subsequently, this year's Moncler Genius show, MONDOGENIUS, which involved the likes of JW Anderson and Matthew Williams's 1017 ALYX 9SM, was presented through an an immersive trip round some of the greatest cities in the world, from New York to Milan to Tokyo and Seoul, all exploring the concepts behind this year's collections. Oh and surprise, Shanghai was included too. Keep your eyes peeled for where fashion lands next.