Ludovic de Saint Sernin's S/S 22 Campaign is as Cheeky as Ever

Ludovic de Saint Sernin's clothes get up close and personal with anyone who comes across them. Now in their fifth year, the French brand - who are known for their sparkly sequin tops, low slung trousers and naked torsos - has established a reputation for unapologetic self-expression. Winning the ANDAM prize in 2018, and a previous LVMH prize nominee, the designer uses clothing to explore sexuality, and has previously cited Robert Mapplethorpe as a key reference point. No surprise then that the label's latest S/S 22 campaign features black and white photographs of a male model, posed like a sculpted Athenian God.

Shot by Willy Vanderperre, model Fernando Lindez is seen wearing tops created from Swarovski crystals and black braided leather. In one shot, they clutch a crystal mermaid dress in hand wearing nothing else. The shimmering fabric against the model's naked form highlights the sensual impact on the wearer that Sernin's clothes have when worn.