MACHINE-A Introduces 'Shop As We Shoot'
by SHOWstudio on 15 August 2019
MACHINE-A is launching Shop As We Shoot, making products available just minutes after they've been photographed for the e-commerce website.
MACHINE-A is launching Shop As We Shoot, making products available just minutes after they've been photographed for the e-commerce website.
SHOWstudio’s partner, MACHINE-A is excited to introduce ‘Shop As We Shoot.’
Each week MACHINE-A photographs their latest product arrivals, with the shoot live-streamed on the SHOWstudio and store's homepage. The MACHINE-A team will be simultaneously uploading the products featured live on shoot underneath the webcam on site. Viewers and customers can now watch a garment being modelled live in one instance, and shop it in the next!
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Audio
Fashion Mix: MACHINE-A
29 April 2014
The staff at Soho boutique MACHINE-A made us an exclusive playlist - listen to their top 10 tracks.
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