Maison Margiela Artisanal Release Second Couture Teaser for A/W 20

by SHOWstudio on 11 July 2020

This latest glimpse adds horror movie atmosphere to Wednesday's colourful first video instalment.

This latest glimpse adds horror movie atmosphere to Wednesday's colourful first video instalment.

Maison Margiela release the second instalment of their digital couture experience, created with SHOWstudio: this time, we see a hooded figure, arms raised as if invoking spirits, lit from below in horror-movie green and surrounded by wreaths of smoke.

It adds a spookier edge to the initial high colour catwalk scene featuring Leon Dame that was released as the first instalment. What to expect from the final teaser and ultimate denouement? Keep your eyes peeled for the next chapters, on SHOWstudio.

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Maison Margiela Tease A/W 20 Artisanal Collection

Headed by John Galliano, the house is going digital for their co-ed A/W 20 Artisanal collection, releasing the first of a four-part experience created with SHOWstudio during Paris's couture schedule.