Pitter patter down the roads of Milan to the Via Montenapoleone 26, where you'll find a Marni utopia. As Milan's Salon de Mobile design festival draws to a close, and Milan fashion week gears up to begin next Friday, the opening of the immersive fashion space, complete with a site-specific installation by the Icelandic artist Shoplifter, couldn't have come at a better time.
Marni's creative director Francesco Risso is a dreamer, as his latest runway show for the brand in Milan showed in February, when guests were treated to an afternoon woodland rave and party straight out of A Midsummer's Dream. The new flagship store is no different, with Risso conceiving the space as a hub for fashion and interiors to harmonise, as the designer's signature paint-splashed tailored jackets and bubble dresses hang in a mirrored, tiled space, carpeted with a Mediterranean blue floor.
Described by the brand as a 'creative playground', visitors to the expansive three-storey space will experience a mobile home-like installation by The Wilson Brothers and Brinkworth, which will periodically be reinterpreted by visiting artists.