The Mercedes-Benz Berlin Fashion Week Berlin for A/W 20 will be held in the centre of the city at Kraftwerk. The building, part of the city's industrial and cultural history, has the space for a 45-metre long catwalk which will enable designers and brands to stage larger and more exciting fashion presentations. Furthermore, the new location underlines Mercedes-Benz commitment to giving established designers, as well as promising upcoming talents, a platform of international standing. Marcus Kurz, operator and CEO of NOWADAYS notes, 'the event location offers perfect conditions for the Mercedes-Benz Fashion Week to expand and develop successfully from a show format to an inspiring fashion space focussing Germany as a fashion location.'
For the first time on 13 January 2020 fashion fans around the globe will have access to the event. All presented shows will be streamed live via www.mbfw.berlin, as well as on social networks including Instagram, YouTube and Facebook.
As part of the Mercedes-Benz young talent promotion programme, four designers from South Africa will present their collections in a group show on 13 January at the Kraftwerk. Opening Berlin Fashion Week, Clive Rundle, Floyd Avenue, Viviers Studio and Rich Mnisi will represent the breadth of contemporary South African fashion with a modern interpretation of culture, craftsmanship and tradition.
This is not the first time the focus has been on this country, for it was South Africa that marked the start of the Mercedes-Benz Fashion Talent programme in 2009. 'Ten years ago, to kick off the Mercedes-Benz Fashion Talents programme, we invited the South African label Black Coffee to hold a fashion show for the Mercedes-Benz Fashion Week Berlin,' says Bettina Haussmann, Head of Branded Entertainment at Mercedes-Benz Cars. 'Africa has some of the most promising, emerging fashion talent who are able to translate their culture and traditional craftsmanship into modern collections. With the group show by four South African designers in Berlin in January 2020, we are once again returning to our origin.'