The Moncler Genius initiative has been tasking designers with creating a unique capsule collection since 2018. Thus far, Moncler has worked with the likes of Craig Green, Simone Rocha, Pierpaolo Piccioli and 1017 ALYX 9SM to name a few, each taking their inspiration from the Italian company's traditional pieces. In its third iteration, launching this February, Moncler Genius collaborates with Irish designer Jonathon Anderson of JW Anderson, luggage giant RIMOWA and Mate.bike, a Copenhagen based start-up that sells electric bicycles.
The Genius strategy was designed to allow a unique but consistent stream of innovation from Moncler to a hungry audience. Their most innovative yet, this season's Moncler Genius project sees their first collection focused solely around accessories with RIMOWA, and its collaboration with Mate.bike the first time a brand outside of luxury and fashion has been included in the project.
The creativity of Moncler Genius is a clear payoff, their stock price has doubled in the last three years and the company is now on a financial par with Prada and Burberry. Aside from financial success, Moncler’s Genius project has given us some great moments. Our favourite thus far? The brilliant Ezra Miller in the puffa-ball-gown created by Pierpaolo Piccioli, creative director of Valentino. We look forward to seeing the work from familiar faces returning this season too, with Simone Rocha, Richard Quinn, Craig Green and Matthew Williams of 1017 ALYX 9SM picking up the mantle again.
The collection is due to be revealed on 19 February 2020 during Milan Fashion Week in an open-to-the-public show which will display all the collaborative collections at once. Each collection will be dropped in stores monthly throughout the year. Stay close for more news!