She's the star of her own books, television series, and even a movie. No we're not describing the latest it-girl influencer that's taken over your Instagram feed. We're talking about Miffy the Rabbit. Move over Addison Rae and Bella Hadid, because Miffy is gearing up to take the crown of style inspo extraordinaire with her latest collaboration with British brand Mulberry. Just in time to celebrate the Year of the Rabbit for Lunar New Year, this limited edition capsule collection features the Dutch bunny stamped on Mulberry's iconic leather bags, accessories, toys and stationary.
Since 1955 (when Dutch author Dick Bruna first conceived the loveable character), Miffy has been a childhood favourite. With her adventures featured in more than 30 books, it's the character's curiosity and positive attitude that made her the perfect mascot for Mulberry's Year of the Rabbit capsule collection. The rounded rabbit's minimal design lends itself to Mulberry's signature designs along with new tote bags created exclusively for this collaboration.
Featuring an array of joyful hues, including Coral Orange, Lawn Green, and Cornflower Blue, the lineup is sure to spark anyone's childlike creativity. Ensuring that fashion is fun and sustainable, every offering in the collection was crafted under Mulberry's sustainable Made To Last ethos. This means only 100% environmentally accredited carbon neutral leather was used. As if Miffy would sign up for anything less that a planet-positive future.
The capsule's campaign features the loveable rabbit exploring the bustling cityscape of Shanghai, highlighting the character's unwavering sense of adventure. In the ultimate game of hide-and-seek, two friends chase the bunny before the trio celebrate the new year with fireworks over the city.
Mulberry x Miffy, the capsule collection, launches on 29 December in store and on Mulberry.com