Nanushka Rethink Black Friday With A Circular Capsule

by SHOWstudio on 18 November 2021

The Budapest-based brand have always stressed the importance of craftsmanship and sourcing within their collections, making it no surprise that their new capsule collection stirs a sustainable message just in time for Black Friday.

The Budapest-based brand have always stressed the importance of craftsmanship and sourcing within their collections, making it no surprise that their new capsule collection stirs a sustainable message just in time for Black Friday.

A dedication to a more circular fashion industry has always permeated the collections of Nanushka's creative director and founder Sandra Sandor. Using her brand to emphasise the importance of upcycling while placing equal value on craftsmanship, Sandor's Nanushka has unsurprisingly risen up the fashion ranks to establish its place as one of the industry's go-to brands when it comes to honest clothing.

Cementing their devotion to giving fashion a second life, Nanushka have thought up a bespoke collection programme called ANEW:21 to be sold over the Black Friday period, all made entirely from deadstock fabrics. Black Friday has long been associated with excess, greed and desperation for a good deal. Yet, with Nanushka's fresh ANEW:21 capsule, the brand embraces a new circular fashion system, encouraging others in the process. By creating a small number of distinct Nanushka pieces from the label's archive - slip satin pieces are reimagined in wax yellow, while the ever popular Bomi bomber jacket comes in a deep bottle green (vegan leather, of course) - all styles presented are reinterpreted without adding harm to fashion's mammoth waste problem.

Speaking of the brand's alliance to mindful fashion, Sandor said in a statement:

'At Nanushka, no fabric goes to waste. Our consistent commitment to nature means that we upcycle our deadstock materials for upcoming collections. We wanted to create a dedicated programme that really celebrates this part of our design philosophy and drives our continued vision to embrace a more responsible, circular fashion model forward. This is never more important than during the sheer consumption associated with the Black Friday weekend.'

The capsule will only be available to purchase for an eight-day period from Monday 22 November online, produced in limited quantities with a 50% markdown against other Nanushka pieces. If you're someone who's put off by the crazed buying of many that usually occurs during the Black Friday period, don't lose hope; whether you're looking for a Christmas gift or a party season outfit, Nanushka's ANEW:21 has your back in (sustainable) style.

Nanushka 'ANEW:21'

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