Napa By Martine Rose–the collaboration between Italian casualwear brand Napapijri and London designer Martine Rose–have released a S/S 20 campaign video. Set to a soundtrack of the is-it-electro-is-it-post-punk band In Flagranti's 2005 song Black and White Striped Trousers, the film sees young men, clad in the S/S 20 garb, throwing shapes wherever they might be, in their front rooms and on the pavement. The new campaign film was shot by Korean artist Heji Shin, famed for her no-holds-barred approach to portrait photography c.f. photographing Kanye West immediately post-Trump support scandal, or her NSFW campaign for Eckhaus Latta S/S 17 which featured real couples having sex. With glitchy graphics, the Napa by Martine Rose video subjects crack through the confines of their everyday environments - turns out that dancing like a maniac in your room really is a dance dance revolution.
The film was styled by Marfa Journal fashion editor Tamara Rothstein, who is one of Martine Rose's long-time collaborators: the pair of best friends co-founded a t-shirt brand called LMNOP, before Rose started her own line. Rothstein's styling shows the Napa By Martine Rose pieces at their most 'big bag of cans': we're talking save-the-rave sportswear and groovy moiré patterns on flared trousers.
The collection as a whole explores British coastal surf trips and the concomitant development of surfer style. Research into nineties surf garments and posters has been adapted into key pieces such as the curly fleece, two-tone windbreaker, and the pac-a-mac: yes, the school trip staple has been re-envisaged as a wavey garm.