Natasha Zinko Embraces A Splash Of Pop For A/W 22

After two years of pandemic-induced isolation, Natasha Zinko has decided the future is bright. So bright, the brand have decided to undergo a pop-inpsired makeover for A/W 22; creating fashion for a world that's finally looking to put COVID-19 behind them.

Deciding to build on their previous collection where the idea of a box stood at the forefront of the brand's message (for S/S 22, the role of the box represented endless zoom squares and feelings of confinement), Natasha Zinko and her team have decided to open that box and step out of it. And how exactly do we do that? 'We get off zoom, and we start living again', Zinko says.

By merging this season's Madonna-tinged 1990s references with Blade Runner inspired visuals, there's not only a culture clash but a clash of multiple colours and patterns that feature in the collection too. While designing this collection, movement has remained at the forefront of Zinko's mind; after all, she's looking to kick-start a movement that embraces tangible moments rather than digital ones. Wide leg trousers are paired with chunky sole combat boots, while silhouettes remain mostly angular and almost futuristic. Although the designer's references may be 30-something years old, they've helped build her vision for the future.

Building on a Blade Runner- inspired fantasy, the collection, like many other designers have done before Natasha Zinko, also looks to Madonna's no less than iconic Blond Ambition era. Designs cladded in leather aim to bridge the gap between masculine and feminine silhouettes, standing for a sexy, androgynous take on a future that doesn't seem far off. This is a collection that's neither boyish nor girly; this is for everyone. 'Worn by aliens and bunnies - everybody and anybody', clarifies Zinko in the press release.